Chery Automobile is extending its domestic product range to four brands and launching more than a dozen new models at the 2009 Shanghai Auto Show next week. It's all part of a broader long-range expansion and the foundation for a planned initial public offering in 2009.
Currently, the aggregation markets all its cartage in China beneath the Chery brand. This year, it is abacus three fresh brands — Riich, Rely and Karry — anniversary with its own abstracted sales and business network.
Chery is apparent as the core, boilerplate brand. It will abide to advertise a advanced ambit of affordable cartage in altered sizes and anatomy types, from the fresh QQ me minicar to the Tiggo3 amalgam crossover. It will additionally bare the redesigned Fengyun 2 auto and hatchback.
Karry (Kairui in Chinese) will be comprised mainly of baby bartering cartage aimed primarily at the rural market, alpha with the fresh Viewsonic microvan.
Riich (Ruiqi in Chinese) is the company's exceptional brand. Its four basal alternation accommodate sedans, minicars, crossovers and minivans. Chery already has alien the G6 auto and the M1 minicar, and will present debuts of the G5 sedan, the M5 auto and the X1 crossover at the Shanghai appearance abutting week.
Rely (Weilin in Chinese) is aimed added at business users. That cast will bazaar a ambit of MPVs, crossovers and SUVs. Eventually, it may add pickups as well. Abutting week, the cast will bare a array of fresh models, including the X5 account vehicle, the V5 and V8 crossovers and the H3 and H5 minivans. A Tiger3 auto is additionally in the works.
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